I'd like to think I eat a lot when I fly (I mean, I'd rather not think that, but I'm just being honest with myself). I'd rather not think how many hours I have to spend on a treadmill to burn off what I eat and drink on a longhaul flight on a premium airline in first class.
For that matter, I tend to think that airlines serve too much food in premium cabins, if anything. Like, look at a domestic American first class lunch, for example. You get hot nuts, salad, chicken or ravioli, and a hot cookie. It's terrifying to think how many calories that has.
Interestingly I'm still often asked if it's possible to order more food. I don't think I've ever been hungry in international first class. I've maybe a couple of times ordered seconds of caviar, etc., and then skipped another course. But I've never gone beyond that.
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from One Mile at a Time http://onemileatatime.boardingarea.com/2015/02/21/how-much-food-can-you-order-in-first-class/
From time to time people ask my advice about marketing to Generation X or Millennials or any other group of people. When this happens, I always worry.One research firm offered me $250 for an hour-long consultation on this exact topic. I said no, partly because I don’t like to trade time for money, but also on the principle of “What would I say?” If forced to say something, I suppose I’d say that unless you’re selling diapers, it’s a bad idea to market to people based on what generation you think they belong to on account of their birth year.Instead, maybe you should think first about making something that matters. Then, stop putting people in boxes based on how you expect them to behave and what you think they want. You might be surprised at the results, and you might be a lot more successful. Cartoon: