While there are a ton of terms as usual, British Airways is back with a promotion they offer at least semi-frequently. British Airways is offering a free one-way upgrade to first class if you book at least a semi-flexible Club World fare originating in the UK.
Ultimately this probably won't be of interest to you if you're a leisure traveler, as semi-flexible fares tend to be quite high. You're usually much better off booking a discounted business class ticket and then using Avios to upgrade. For example, this free upgrade won't work on any of the ~$1,600-2,000 business class fares between the west coast of the US and Europe that I wrote about a couple of days ago.
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