Many travel related companies now offer incentives or promotions for booking travel using your smartphone.
-- Through November 16, Club Carlson will give you 3000 bonus points for booking via their app.
-- Ben reports that HotelUpgrade will get you special perks, including on corporate and AAA rates, but only if you book via their app.
-- Hilton and SPG often offer bonus points during their promotions for booking via the app.
-- National gives 75 bonus points towards their One Two Free promo
-- etc.
The reason for this requirement is fairly simple – these companies want to change your behavior. They want you to think of them and launch their app when you are making last minute plans from the road. It is a very lucrative market and they want to be a fingertip away. And they are willing to buy their way into your thought process.
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