There's a bit of panic in our corner of the interwebs this morning, after Kyle at Upgrd reported that the Hyatt Diamond Challenge is "dead."
I've written extensively in the past about the Hyatt Diamond Challenge -- it's hands down the most lucrative hotel status challenge out there. Historically, in order to qualify for a Hyatt Diamond Challenge you just needed to be an elite member with Hilton, IHG Rewards Club, Marriott, or Starwood, and be able to prove that you've made one stay with them. So if you had hotel elite status through a credit card and made one stay, you were eligible.
To complete a Diamond Challenge you had to stay 12 nights within 60 days. But what made this so generous was that:
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News and notes from around the interweb: Barclaycard was on this a year ago. (HT: Million Mile Secrets) The Trip Sherpa is reporting that Hyatt’s fast track to top tier elite status, which was easily abused, has been eliminated. I’ve reached out to confirm this, and if true to see whether they are replacing it […]
The post Starwood Adds a New Airline Crossover Rewards Partner, Hyatt Eliminates Status Challenges, Citi to Give You Your Credit Score, and American Updates Award Rules appeared first on View from the Wing.
It's interesting (though not surprising) that beyond the traditional "alliances," we're seeing a lot more partnerships in the airline and hotel industry nowadays. And in particular that we're seeing close partnerships between the airline and hotel industry as well.
For example, in early 2013, Delta and Starwood introduced Crossover Rewards, whereby under certain circumstances members receive reciprocal benefits and points when traveling with the partner airline or hotel.
When you think about it, it makes perfect sense. An airline's best customers are potentially a hotel chain's best customers, so why not link up with a partnership? United and Marriott clearly thought it was a good idea, because they introduced RewardsPlus a few months later.
Well, it seems like this Starwood airline partnership might soon extend beyond Delta.
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