On Tuesday I posted about WestJet's Christmas Miracle video, which was touching and adorable.
There's no doubt that WestJet has a great corporate culture, and this video is a reflection of that, as opposed to simply an opportunistic way to make themselves seem charitable.
That being said, I think WestJet's Christmas Miracle video from the year prior was more creative, which might explain why it went so viral.
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from One Mile at a Time http://onemileatatime.boardingarea.com/2014/12/05/air-canadas-holiday-video-free-tickets-to-canada/