Virgin America is once again offering a promotion whereby you can earn a bonus on the purchase of Elevate points. The promotion isn't quite as generous as the 80% bonus they offered in October, though you have through December 12, 2014, to purchase Elevate points with a 70% bonus.
Virgin America Elevate points ordinarily cost 5.2 cents each to purchase, so through this promotion Virgin America Elevate points can be purchased for ~3.06 cents each. You can purchase up to 20,000 points per account per calendar year, before factoring in the 70% bonus (meaning you can purchase a maximum of 34,000 points through this promotion).
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